Major mergers in the industry of search engines included. Friend has competitors. Rivals shook hands and SEO advice are once again positioned itself as portals. The whole industry in its current state, was a few players who offer reduced basic search function. Rest of the population began to pack the results into their own format.

To make an analogy, it is also working as the news industry. Most newsletters are fed and chronic failure of new services by wire. These are then presented in some newspapers in their new format. Of course, this is supplemented by daily than by their own correspondents on the ground. The consideration is SEO consultant services, the results of its own directory or have borrowed in their final mixed results.

The exchange of research results is consistent with the allocation of advertising revenue. Therefore, it is mutually beneficial scenario for all. More fundamental departure audience no longer command advertising revenue. SEO services in the advertising revenue recipients can receive without the cost of operating a search service. Overture was the MVP of the paid search category. It is the largest distribution network of paid inclusion results to other companies.

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