The first pages should load quickly. Most people leave your site if it has not done loading in ten or 15 seconds. And even if you have a fast Internet connection, and not all 56k modems still exist.

The second text should be easy to read. The text size should be large enough and the background should not obscure the fact that your text. If you want to be safe, use black text on a white background. If you want more color, choose very carefully to ensure it is always easy to read.

Your site must be easy to navigate. Each link must be clearly marked as such and graphic navigation elements like buttons and tabs should be easy to read and use. You do not want to let people because they could not understand how your Flash menu.

The fourth layout and design should be consistent. If you switch between styles too much, you confuse your visitors. If the design is too different, people will believe they are now on a different site, since the provision has changed.

Avoid music and sounds. Very few people want to have music forced on them while they navigate, especially if they are already listening to music or surfing at work! If you really can not do without music, turn it off by default and ask visitors to start your own.

Design for browser compatibility. Many people do not use Internet Explorer on Windows. Make sure your site is visible at least in Mozilla Firefox and Opera (if possible, you could even try testing on a Mac). Web sites that target markets such as technology should be more careful, because readers tend to use the latest browsers and devices such as PDAs.

Design for all screen resolutions. You are invited to surf in 1240×1080 with your new screen, but some people still use 800×600 or even 640×768! A site that looks perfect in high resolution may be impossible to correct the display at 800×600.

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