Within a year the Central London Conference Centre in Great George Street has more than doubled their web traffic starting to transform their Web site redesign to make it more user-friendly and consistent DDA. A better positioning in search engines and therefore increased traffic congestion, it also has a SEO project.

About One Great George Street?
One Great George Street is an elegant and historic central location of London conference. In the heart of Westminster, the site offers 19 rooms for a variety of events, conferences, meetings, training for product launches, dinners and food prices, the private space for exclusive use for weddings weekend. With modern and traditional rooms and capacity of 600-400 people, there is a room for every occasion.

Although the venue is already known and established in 2004, he estimated that the image update of the company to better the reputation of the company. So with a new logo, new brochures easy access to sites has been put online in February 2005.

Website creation
Designed and built with the help of the marketing agency WDPA (now Souk Response) and built by E-business (part of Thomas Telford Ltd), has the new location of the new fresh look can be easily seen on all other documents and materials accepted. And aesthetically updating the site, the goal was to do, DDA-compliant messages. The site is a service for all required, so that people of all abilities have easy access to the site and in the building.

Improvements and additions include an option to change the text size for blind users and a page explaining the accessibility features in the building. A text version is also designed to improve accessibility. With a clear navigation system, it was made easier to work by finding a suitable site to see virtual tours and booking information. As wedding receptions are a source of value of the company at One Great George Street, were created two separate sections – one for marriages and for visitors to the company. These markets have very different requirements so it is important to separate to the site better for the visitors.

Search engine optimization
The front of the SEO, the basics of e-business end of 2005, with the goal of testing the waters with full search options on SEO. Over the last 6 months, as adding keywords, alt tags, meta tags, etc., the positioning on the major search engines has increased slightly, but known by working with an agency SEO goal is to obtain a visibility even higher. Commercetuned work on an ongoing project that is adding new Web site coding, link building and includes recommendations for the positioning of keywords on the client interface.

With search engine marketing and optimization of these hot topics, you should follow Great George Street Marketing Strategy and the head of this development and are therefore fully compatible with the changes. The marketing plan has adapted in the past two years to integrate more and more now in all campaigns, including e-shots and advertising on the Web as a basic element and all communications are direct customers to the site.

The number of visitors
With visitor numbers increase significantly, the newly designed web site a success. Over the last 3 months, was an important campaign carried out and a quarterly newsletter was distributed and the success of these programs can be seen clearly by the number of visitors nearly triple what they were before the transformation. According to the statistics of visitors, which is very pleasing was the increase in the “return” of visitors. This in turn has doubled in the last 6 months and 28% of total visitors.

This increase in traffic is good news for the site and is much more than expected, but it is still more to be done to raise awareness of the convention center, which explains why improving Commercetuned are now working on a board that all SEO / SEM project contains.

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