A theme is a short written explanation of the goals that you achieve from your design. The draft also includes the short steps, potential problems, your taste and design information such as target group.

The most important of all, can you make the case the designer and discuss differences before the work is done. Arrange a solid design brief time and money on the line.

This article describes some of the most important factors to consider when writing the short version for a new website.

Company Profile

Start your honest design brief with a short overview of your organization or business. Do not take this information for granted and do not assume that the designer know necessarily what your industry.

Let your designer:

• What do you do
• How long have you been set up and how many people you employ
• Do you have a niche market
• How do you adapt your business

Your goals

A good design can achieve a tremendous impact on the success of your company’s goals. The decision on these goals from the beginning and work against it will ensure success. to decide the work and objectives, whether and in only a half-baked idea, which cause relatively little achieved in comparison.

For example, you have:

• Create sales?
• Encourage questions?
• Gain newsletter subscribers?
• Tell your audience?
• Encourage them to talk to a friend?

If your objective and targets are not clear, then your design brief has already achieved another goal … One of the most rewarding is to sit down and write a short version is that it helps you clarify your thoughts and, indirectly, can contribute to errors in what you had originally intended to find a sound idea.

Your target group

Tell your designer if you are looking to build customer loyalty, attract new customers or both.
Information on population figures that your audience can be useful for the designer.

These may include:

• Age
• Sex
• Income
• Occupation
• Location

Identify your audience and how that goal is what is design. The design of the MTV would be inappropriate for CNN.

Your budget and schedule

It is important to realize that your budget is a feasibility study the final factor. Development takes over design, the more it will cost. Again ensure clearly defined goals and your audience is the designer for you on what is possible to help consult with your budget.

Time scale is also important. If you have a website, need to coincide with any other form of marketing, the designers of the period.

Consult with colleagues

Consult with as many people in your company as possible before sending the brief. Here the design brief many different people different opinions about the operating status conditions and needs of your organization’s mark.

Resolve disagreements save much time and effort down the line.

Language

If you need to write clear and concise, there is no reason why you can not use to emphasize emotional language, what you say.

Design Examples

Give examples of design you like and design that you do not. Your designer can have many ideas about what they think is a design good or bad for your companies, but really what you expected, they have to listen to your taste and design ideas as much as you need to hear their experiences.
Include examples of materials in your marketing company is in progress, even if only to show what you do not want to look like the new design.
Try to why certain patterns, such as whether it is classified ads for television, website or business card from another company. If you are not sure what you like about it,

try to start with these:
• Color
• Imaging
• quantity and quality of the text
• Typography
• The atmosphere, to create the particular design

If it’s a model, an atmosphere that you like, like a certain music video sets, say the designers. Even if you only have printed business cards, there is no reason, only the Business Card Designer, you show you. A good designer to recognize the look and feel of all media, and inspiration.

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