Content management systems are very popular for Web clients, must have control over their content. There are some things that are made to limit the options, however. The first is to explain as many styles as possible the potential in the CSS. Be sure that all styles H1-H3 (or more), P, Q, and perhaps IMG are defined. This allows the client to date to use it without style. Another way to check the consistency is there, no access to the main model of each page. Many CMS allows you to set different permissions for users and provides access to the model for the layout remains the same on all sides.

The other main area designers control over the branding. Branding manuals define exactly how the logo will be used in any situation. Obviously, the designer can not force someone to follow directions, but most clients, how they follow consistent brand image. These manuals include things like the exact colors, fonts, lots of space around the logo, in black and white versions, etc. It will not cut it like a part of the logo, stretching, and not use colors. According to the guidelines can mean the difference between a solid and a sign of weakness. People expect to see a logo, the same every time. In large companies, the brand covers the logo as well as things such as uniforms, posters, packaging, advertising, etc.

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