Optimization for search engines and their role in Search Engine Marketing
In: SEO
16
May
2011
The growth of Internet marketing has resulted in search engine marketing. REM aims to improve the visibility of a website on the results pages of major search engines. There are three methods for conducting SEM
a) the search engine optimization (SEO)
b) pay per click
c) paid inclusion.
Search Engine Optimization (SEO) refined the content and structure of a website for the next opportunity that visitors search through the search engines. Also, search engine advertising, pay-per-click advertising is known of the process in which advertisers ‘keywords’ that they are safe, their target user type in the search bar bid. These “sponsored ads” as they call them appear above the search results and an advertiser pays when the user clicks on the ad. The third method of SEM, Paid Inclusion, is fairly simple, as the name suggested. Site owners pay search engines, usually an annual fee to list on the search pages.
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