Play in the browser is different from the paper
Write a text for reading online is different than writing an article for a magazine. One hypothesis is that the visitors’ Jumpi “than the reader. Subtitles, shorter sentences and paragraphs are key elements in the form of text online for the best effect.

This interest must be entered before on the link below. This is similar to newspapers in which a lot of information in competition against each other on the same page.

Online content on a fresh white page printed. There is simply no competition. The same text that was effective on the screen can look very bland to be printed. Content short, listening to a message by each row with the keyword perfect, seem very lost when printing on a sheet of paper with the entire width of the page.

Better still no information from its context
Web sites are not structured in a sequential manner – unlike a book. The point to enrich an entire site to connect with links to information related to the visitor might find useful. Web sites tend to extract information or to pieces to create many entry pages, which continue to the site. That’s a lot of sense in terms of online reading. Benefits of advertising on this because say more pages about the ads and better information will be of interest to the user

Word on the net, is that 80% of traffic is not taken at home, but goes directly into a deep site. If the page on the web only one segment of the relevant information is an expression of unnecessary or at least the same context. It is not possible to really understand the quarterly figures, if the business strategy that is unknown to these findings.

According to “read” lying on conflicting information batteries can be very harmful because the context is not lost as time goes by.

Loss of control over the content
The content will change, because, unlike a printed page, a website will be updated. The site owner is usually in control of the content published.

A printed page is a snapshot of the content is constantly evolving. Not only loose control of the publishers, but the information is accurate.

Branding Ade, ade image
The information is through many channels. It is in fact the content of the text in general – but at the same time, and equally important it is sweet content. Screen design are important messages or special features such as essential elements that can not be displayed correctly for printing.

These channels merge together to convey the “image”. Most of the time it is a carefully planned part of corporate branding and are not cheap. The simple “Print Screen” reduces Corporate Communications, a “default-font” page, where developing the logo appears in a dark, square, add the web browser address as a cryptic title and product description style is a two-line without breaks reduced.

It encourages the user to navigate
Page design is only one thing – keep the visitors engaged and interested. Printing a page can be a dangerous gap in a flow, the visitor is now comfortable with. A window appears where you select a printer. A choice has to do with the spirit of the planned information architecture carefully. Normally people wait with impatience and even very scope of the page from the printer before it is ready. Then looks at him and ask, “Where was I?” This break may not be enough to return to navigation.

Why should I print?
What are the top reasons why a visitor will use a “Print Screen” function.

- To transfer information to someone
- Keep the information for later use
- Read the information offline

These are all valid requirements. Print to a web page can not be the best solution.

The solution lies elsewhere
Transmission path, perhaps with some prepared text to take care of the first action. Bookmark now formatted with the URL and sent descriptive reference to this feature on the page itself, resolves the second condition. Both go by the information within the scope and control of the site.

When information must be printed, it must be prepared and placed in context. An example: a printed version of a good product page has a description, detailed information, important information about the company and perhaps an indication of where the product is now offline.

A print version requires a format that is to be printed and are not intended to be used in a browser. To ensure the proper use of the elements of corporate identity or attractive display text, PDF might the best choice at the moment. From the perspective of usability online PDF is somewhat controversial. But in this case we speak of physical printed usability. And, if requested by the user of the print, it is the order on the site. But we make the most of it – is the outward and return journey for the visitors.

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