Page Title: The title of your page must be the keyword you are optimizing. Yuse not name your site, the most important thing that you get the words are highly ranked. Really want to show “Joe’s Web Rank? Probably not you.

Header tag: The tag header is the header of the page itself. If you tell a senior dog food, dog food and then words in the title and make sure the title is headed, “h1″ tags.

Body Text: The text paragraphs have info on your page. If your site back to dog food should not be too difficult to get the word dog food into the body a few times. Not sure what engines will know that you try to deceive them and could ban your site. Make sure your copy is long enough that the text still makes sense and the word in it and also makes the required changes. It is important to remember that the content is most important in the ranking as high as people tend to bookmark and review or tell their friends about the site if you have lots of original content.

Meta tags: Meta tags are in the header of the HTML document. These tags have a definitive description of your site and keywords realted to your page. It is not as important as in the past that the big search engines do not see on these keywords

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