Search Engine Marketing or SEM is to ensure that your website appears on the top 20 search results when searching for potential customers, products and / or services to you on a supply-Major search engines like Google, Yahoo and MSN, which together account for more than 90% of all traffic from search engines.

Of course there are other smaller search engines to niche markets sectors such as Kayak (www.kayak.com Travel Search Engine) and country-specific search engines like Baidu (www.baidu.com focus), the most popular in China.

How popular search engines?

A recent study in November 2005 concluded that using the number of people, the Internet search engine to obtain information about past year had jumped a solid No. 2 behind the post that most popular online business claim. In 2003 250 million searches conducted every day on Google alone!

How can your company appear in search engines?

Of course, you must first have a website. If not, ask of someone with a decent understanding of Search Engine Optimization developed. I fell on commercial sites that are so bad from SEM perspective, you can not even, even if you are looking for the company name or company name itself! Worse still designed their websites in a way that prevents rather than facilitate their visitors to deal with them.

There are basically two ways to get your website appear in search engines. Either you get it on the “organic” or natural search results of Search Engine Optimization (SEO) are listed, or a Pay-Per-Click (PPC) campaign for the keywords you want your site to appear. Ideally, you should do both, because a PPC campaign can drive highly qualified traffic start to your site almost immediately, while you for your SEO campaign on the rise and get your website the top wait 20 SERPs (search engine results page), otherwise as research results known “organic” or “natural”, which can take months to arrive.

What is SEO?

To submit your site appear on the SERP, you need to run an SEO campaign. The main problem with SEO is that it can be very difficult and take several months to a year before they get good rankings and appear in the Top 20 rankings or top 2 pages of organic search results of all that most people are willing before doing a choice and decide what site to visit and finally do business with. Get your site in the top 20 search results is shown a constant struggle, especially if you are in a highly competitive industry and your competitors are also actively do the same.

How your website is designed largely as are their search engine rankings. They worship the beautiful Flash animation on your homepage? Loose It! Search engines can not see this Flash animation, and they rely almost exclusively on the text to determine relevance and thus the ranking of each web page.

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