Algorithm
A set of rules that use a search engine to pages in its index in response to a given query rank. No search engine shows exactly how its algorithm that both competitors and those who protect the search engine spam request.

Back links.
These are the links to a website from external sources, including other Web sites, directories and advertising.

Banned
When pages are removed from the index because the search engines as it has for spam or violation of other provisions of the search engine.

CTR
How many people clicked on a link, as a percentage of the total number of people who saw the link.

Cloaking
The act of serving content search engine spiders, which looks different from normal visitor would see. Search engines ban you if you find this to be done. contextual links. contextual links to web pages that where the content of the page shows an ad server that the site is a good match for keywords or individual terms.

The conversion rates
The proportion of visitors to a site who purchase something.

Cost per click (CPC)
A system in which an advertiser pays an agreed amount for each click someone makes on a link to their website.

Cost per mile (CPM)
A system in which an advertiser pays an agreed amount for the number of times an ad is seen, regardless of how many people actually click on. The “mile” refers to a thousand viewings of the announcement.

Crawler
A component of a search engine, collects “creep” to automatically find the following links to understand to how pages are linked.

De-listing
It is when the pages are removed from the index search engines, mostly because they do not for a long time not updated.

Directories
One type of search engine where listings are gathered by people, rather than through an automated web crawler.

Doorway page
A Web page in the hope of improving the ranking of the other in the list of search engines created. Doorway pages do not give much information to the public to see.

Chart stocks
Banners and other ads that contain keywords appear on a page. These include pop ups, browser toolbars and rich media.

Index
The collection of information has a search engine query, the researchers.

Target page
The web page that the visitor reaches after clicking on your ad search engine.

Link popularity
The number of such “popular” a page is based on the number of pages to which it leads others. Link. A link is a text that you click to can go to another site or another site on the same site. Listings. The information that appears on the page of a search engine results in response to a search.

Meta search engine
A search engine that returns listings from two or more other search engines, rather than its own index.

META tags
Tags in the code of a Web page placed to engine crawlers, browser software and other applications to search for information.

Meta description tag
This meta tag is used to provide descriptions of the pages for search engines.

Meta tag keywords
Authors to add text to a page to help the process of search engine rankings.

Robots meta tag
Authors keeps the page from certain Web pages to be indexed by search engines. Similar to a robots.txt file.

Natural Listings
The lists, not to sell the search engines. Instead, sites appear just because a search engine considers it important for them to be included, regardless of payment. Note that paid inclusion listings are still treated as a natural result of many search engines.

External links
Links on a Web site to other websites.

Paid Inclusion
An advertising program where pages are spidered and guaranteed in the index of a search engine included in return for payment.

PPC. Pay-per-click
means the same as the cost per click (CPC).

Paid Search
Ads for sale of search engines to advertisers, usually through paid placement or paid inclusion programs.

Pay-for-performance
A term popularized by some search engines as a synonym for pay-per-click. He points out that customers for only ads that “perform” in relation to the supply of goods, such as on a CPM-based ads, where ads cost money to reward, even if no one clicks.

Paid placement
An advertising program where listings appear in response to certain search terms, with better overall, pay more than other customers. Classification. The order in the web pages listed in the results of the search engines. Back link. “Link Exchange” In that connect two sites together. One page. The page is displayed when the user enters their search terms. Robots.txt. A file for web pages indexed by search engines store.

Search engines
A service designed to find users, or to look for a different database.
Search Engine Marketing (SEM). Marketing a Web site by using search engines if you improve your ranking in natural results, the purchase of “Sponsored Links” or a combination of both. Search engine optimization (SEO). Edit a site to rank higher in search engines.

The search terms
The words between a researcher in the search box to search engines. Shopping Search. Shopping search engine to search the Internet for consumer products and prices. Spam. Each type of search engine marketing decides a search engine is harmful for their efforts to deliver relevant results.

Spider
See Crawler.

Submission
Send a URL to a search engine for inclusion in the index.

XML stream
A process in which information is supplied on a page in the index without using a robot, for example, using RSS.

The best advice is to follow a system of good search engine promotion. Keep if your site and how long they have indicated – check once a week is enough.

The ranking systems can be confusing and there are many complex factors involved, but you do not need to obtain an expert in the field for best results. Take the chance – after all, you have nothing to lose.

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