Search engine optimization pitfalls

In: SEO

18 Nov 2010


On page factors – Are your search engine-friendly site?
So you have a website, but where is Google? Did you have problems with a penalty or you missed one of the many pitfalls of the common search engine optimization in the design of your site?

Understand what works for search engines and what does not when it comes to the content of your site may have a decisive influence on the relevance and / or page rank of your pages from a point overlook SEO.

Here we raise common mistakes that could affect your ranking in Google and other search engines.

Optimization right keywords – Basically ‘Get real’ on which keywords you think your website can be made. If you have a site of ten pages in a highly competitive market, then the rank of course leading to the conditions will be almost impossible. Use the Overture keyword tool to see along with the number of results on Google, what keywords are searched and how many websites are targeting them. If you’re lucky, you might even a popular keyword as many other sites for optimized. Alternatively, a good tool for the job Wordtracker Associates River Gold Ltd

Validation Code – If your html is invalid, it could make it very difficult or impossible for search engines the content of your page to separate from the code. If the search engine can not see the content of your page, you obviously have no interest.

Frames – Even though most if not all major search engines now index frames and even with the use of NOFRAMES tag shown you run the risk of your pages in the results of search engines out of context. As each page is indexed individually, it is likely that your visitors will not see your pages in your frame and be effectively locked to the side of their arrival.

If you use images, then create a “Home” link on every page of each content and the link to your index page frames.

JavaScript navigation – If JavaScript to use to control your navigation on the page, then search engines may have trouble crawling your site. If you must use JavaScript then there are two options available:

Use the NOSCRIPT tag to link the JavaScript to replicate in standard HTML. Replicate your JavaScript links as standard HTML links at the bottom of the page.

Flash content – Currently, only Google can index files, Macromedia Flash, and how they see how little content is in dispute. As long as the technology of search engines, you can manage. Swf as a standard then it would be desirable to avoid using them. Even if you must use Flash then an alternative to standard HTML tags embed.

Dynamic URLs – Although Google and Yahoo in a position to explore complex URLs, it is always advisable to keep URLs simple and avoid long query strings. Without session IDs in URLs as either a “spider trap” where the spider indexes the page over and over, or, at worst, your pages are not indexed at all. If you need to parameters in the URL then the time limit to two the number of characters per parameter to ten years or less.

The best solution for the SEO dynamic URL is to use Mod-rewrite or Apache MultiViews.

No plan of the site – A site map is the search engine optimization tool of choice to ensure that every page of your site is indexed by search engines. You need your Web site for a map out, at least, your home page, but preferably from every page on your site. If your site contains hundreds of pages, please let the site map into several cards categorized and merges them. Try the number of links per page on a site plan shall, within one hundredth

Excessive links – Excessive links (Google recommends no more than 100) on a page and less relevant, even if it does not lead to a ban, it’s nothing for your engine optimization strategy research.

Be careful who you connect – As you have no control over the links to your site, inbound links will not harm your rank. However, outgoing links on your site “bad neighborhood” as link farms will harm your ranking.

Generally, the largest number of external links as a possible link to sites that are current in your field.

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