Search engine optimization is the art and science of creating web pages attractive to search engines. In this simple understanding, plus a call-site to the search engine more than the respective site will be placed in the results of search engines.

Google, Yahoo and MSN are so-called “search engines are based on the right track”, and guidelines for the use of algorithms known to determine the relevance of a website. After one of the guidelines, the first things a search engine crawler-based search is “keywords.” In theory, most often a site with a specific keyword, the more relevant the site and the site will be more ranking on search engines.

Just as important as the frequency, location of keywords on a website. The first place where a robot search engines to search for keywords in the title of the page. This site design should be the keyword in the HTML title tag and at the top of the page. Although opinion varies, I think it’s better, a day with the content description tag with keywords that also contain feature. Search engines are also working on the assumption that a web developer does not want important information is immediately obvious.

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