When planning your first small business website, there are three essential questions you should ask yourself:
Who is your target audience?
How will your target audience find you?
How will you convert your visitors into sales?

Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. Staying on top of this situation [...]


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