Writing for the Web is completely different than print writing. We have a tendency to the contents of the Web-search for information that we seek, how to read word for word, in contrast to analyze. Following this, there are certain guidelines to ensure that you note when copywriting for your website:

1. Use simple language

Reading from computer screens is for the eyes and about 25% slower tiring than reading text. As such, more the style of writing the easier it is for site visitors to absorb your words of wisdom.

Some techniques are to use clear and simple language:

Nephew – Avoid slang and jargon – Get your grandmother to ten years to understand reading your site – if both the content of the site can you done good!
- Use shorter words where possible begin – ” instead of ‘Start’, ‘used’ rather than used, “” etc.
- Avoid complex sentence structures – Try to contain a single idea or concept per sentence
- Use obtained before passive active words – “We, the price is shorter and easier to understand that,” The award was won by us’

2. Limit each paragraph, one idea

If you can have an idea of each paragraph of visitors to the site:

- Easy to browse through each paragraph
- Enter key to this whole section is about
- Then jump to the next paragraph

All this, without fear and they will be skipped over the important information because they already know roughly what the point is on.

Limit each paragraph, one idea is especially effective when the content of the paragraph with front-loading combination.

3. Front-loading content

Before loading content means putting the conclusion first, followed by the what, how, where, when and why. The first line of each paragraph must contain the conclusion of this paragraph, visitors to the site as:

- Quick Search, the first sentence
- Do you understand immediately that the element of
- Decide whether you want the rest of this section or not read

As each paragraph contains one idea, users can do all this knowing that if they return to the next paragraph, they will not lack new ideas.

Front-loading also applies to Web pages and paragraphs. In the first paragraph on each side was always the conclusion this page. In this way, visitors to the site immediately understand what is going on the page and decide if they are not on the page or want to read.

Unfortunately, many Web sites do not comply with this directive, and at the end of writing content in a story format. On each page is an introduction, middle and end, in this order. Unfortunately, when scanning through web content, we tend to not read the entire text or read all the way to the bottom of the screen. As such, you can easily miss the conclusion if there is left to the end.

So remember, the first conclusion, all the rest seconds! For an excellent example of content at the beginning of the period, just read any newspaper article. The first paragraph is always the conclusion of the article.

4. Use descriptive sub-headings

The break with the descriptive sub-headings allows visitors to easily see what is going on each section of the page. The main title page provides a brief overview of what this page, and the first paragraph contains a brief conclusion of the page (because you have the beginning of the period content of the page). On the side, although there are several sub-themes that can be quickly put in subcategories.

There is no rule for the frequency of use of subtitles set, but you should be on the goal of every sub-heading three fifty-eight paragraphs. Content important sub-group title on the page into logical groups so that visitors to search the website to easily access the information it.

5. Bolden important words

An alternative way of using user information quickly and easily Bolden key words in some paragraphs. If website visitors raises through the screen of text from them to scan, we must ensure that the text makes sense out of context.

Bolden two fifty-eight words to describe the most important point of this paragraph, and not words on which you are concentrated. Seeing these words boldened gain website visitors immediately understand this paragraph may be added to and decide if they want to read it.

6. Use descriptive link text

is in the same way as the text in bold font for Web users to monitor scan, the link text. The Link text such as “click here” has no meaning outside its context is therefore unnecessary to read website visitors web pages. To achieve the objective of the link, the site visitors have to hunt in the text before and after the link text.

7. Use lists

Lists are preferable to long paragraphs because they:

- Allow users to read the information vertically rather than horizontally
- Are easier to scan
- Are less intimidating
- Are generally short

8. text-align left,
Left-aligned text is easier than justified text that is read more easily than in the center or right aligned text to read.

When reading the text justified by the distance between each word is different, so that our eyes have to find the next word. It slows down our reading speed. Right and center-aligned paragraphs to slow down the playback speed as each time you read a line Finish your eye is looking for the beginning of the next line.

Completion

These eight guidelines are not revolutionary and are not difficult to implement. However, both the structure of their websites so badly Content, to the detriment of their website visitors. Take a look at your website now – how it works on the content of these guidelines?

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