If you have something you read about search engine optimization then you already know to take some basic measures and what to change, but this is often not the most important thing; keywords. In this article you will learn which keywords are, what keyword phrases, how to find them, how to understand what they can do for your site and how to analyze them.

What are keywords?
Simply Keywords are words and phrases that people type into search engines to find similar products or services like yours. As an example, I run Google is these words and phrases are stored in the database of Google, and make an assessment at the site and what it is. Google will highlight certain words and phrases that the image of what your site is about – ideally, would this color of your keywords for the page. Then when someone searches on Google on the conditions of your site shows in the results. In the end, how well placed in search results is the direct result of many factors is available, but I do not cover much in this article only the actual search terms.

Why do I need keywords?
You may have heard a lot about keywords and how they are important to the process of referencing and the sum of the parts they are the lifeblood of Search Engine Optimization (SEO). Without the right keywords, you can all the good elements (title, description, alt tags, meta tags, H1, etc etc) on your side, but they have little or no impact on how your tickets on site in the results pages of search engines (SERP). It is important that all elements directly change on your website with keywords. This is what SEO all about the marriage between the right word search terms (keywords) and your web pages.

You might think some references can SEO or just the key words are and are not over-rated as necessary for SEO experts make it read. You may even think you know all the words and phrases that people search to find products or services as you propose, I can assure you that you do not have, and you do not need a keyword search. Many people try to optimize their websites and their own words, that they “think” are good keywords, but fail 99.99% of the time, these efforts – as you want to know what are the most searched keywords on the world looking for a specific subject, without?

You should now have the idea that the key words as important as they are made, and that the selection or poor research on the keywords you with a poorly optimized site links research that can actually get to fall in the rankings .

How do I select keywords?
Choose keywords for your website is fairly complicated, but I will continue into smaller manageable units, so you do not break confusing. It is a bit of a process to search for key words correctly.

We must look to our website as a whole. What is the general theme of the site? What are our main products or services? How many pages? Then we break the page in Web pages. We optimize an entire site for the research on its various websites to optimize. It is important that we understand the general theme of the site, but test the contents of each Web page in more detail in order to optimize effectively. Note the key words that describe your site and its products or services.

To these few I have two browser windows and open a worksheet. Some sites may require a connection, but they are well known and reputable sites.

We must now realize that the web page we will optimize the keywords and write the key words that are for this web page. If you are a beginner then I recommend you some of your webpages inside before you make your home, how to access the optimization, which used to make life easier. To select one of your main product pages to get started.

1. Open an “opening inventory” website in the browser window. Use your notes, the type of product or service, and press the submit button. Now copy the results on the program and spreadsheet Label Overture.

2. Open “WordTracker” in the window of your browser and log in with either the free trial account or a normal account to the system. With the wizard tool WordTracker now in the same product or service that you have entered the last step. Highlight and copy the worksheet and label results WordTracker WordTracker.

3. Open the “Google Adwords” in the window of your browser. Log in and go to Tools-> Generate keywords and then type the same product / service, we entered the last two stages. Make sure you use the “synonyms” checkbox checked. Once done, copy all the resulting words more from you appreciate selected keywords and click traffic “” Search. “Now, copy all the results in the table.

4. Well saw the worksheet that you created should be three Collums information, Overture, WordTracker and AdWords. In this step, we remove all elements that are completely irrelevant, so go ahead and delete them.

5. Well, sort the three lists in the order of search volume. Look up and down on all three lists, which we put in bold the higher research and phrases most relevant. In each list, copies the elements into a thick fourth space on the worksheet, they are more our complete list of key words and phrases.

We now have a complete list of relevant keywords and phrases that formed around individual use on our website. Must repeat all the steps above, determine relevant keywords and take note of this.

Using the keywords that you have now recognized, you can now begin the process of integration of these keywords in your web pages and the site as a whole. There are many articles that indicate how and which elements to optimize your pages. Try a Google search for “Introduction to SEO strategies and techniques” and follow the most basic OnPage SEO techniques.

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