The vast majority of human communication carried out by non-verbal channels. Imagine a scene where two identical people walk into a room. A virtually shines in the dark, while others go unnoticed. Why? Well, it depends on the spring in your step, smile on your face and your confidence in a social project. So why can not we use this same logic to the Internet?

As it turns out, exactly the same principles apply online. There are millions of websites out there, and they all have different projects. The fact is that if someone visits your new website, you have the opportunity to present what reality you want. You can present them with a reality or just a great reality. The visitor does not or prejudice. In other words, would not be credible perspective. After all, they have never been to your site before. So use this opportunity to greet them with an overwhelming presence.

In the social dynamics, we describe how the possession of the frame. When someone visits your site, you have the chassis. Currently, you can frame the way you want. And the person to visit their opinion on the basis of the information they need to do. You control the information they receive, so it behooves us to present only the information that contributes to the identity that we strive for.

The perfect expression of this is the choice of products you offer on your site. There are basically three categories. First, you can offer all products. Second, you can offer products with a relatively narrow price gap between them. And third, you can offer products with a wide range of prices between them. I would say the latter is the most impressive.

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