Online companies should reflect the concept that “content is king” in the areas of design, marketing, and to be writing their sites really effective. When Swift Media UK, we always ask to see these three questions online professional, whether they really understand the concept of “Content is king.” We find that when you answer these three questions at once, so that gives us a clearer idea of how the customer is willing to be online.

Why should I visit your site (no charge)?

The No. 1 reason why people visit web sites with information. So, if you need information to persons such as free marketing tips, a how-to articles or tips for buying your products or services you have an advantage for the visitors to your site will receive.

Tips is to buy your product or service is particularly beneficial because you can your potential customers the best possible decision. It shows that you think your customers (”Let me help you to buy the best for your budget”), not to himself (”buy my stuff because I’m the best”).

Why should I go back to your site?

Normally people do not buy from you until they visit your site 4-5 times. You must give people a reason to return to your site. Update product or service information, timely how-to tips, or a demonstration of the software upgrade is good reason for people to return your site or maybe even a bookmark.

This issue also highlights the importance of web marketing. Coca-Cola does not show the same activity from year to year, because people get bored with the same commercial. Should we show the exact same month, months go by month. A website should be updated at least every 1-3 months, although the changes are minimal. (Search engine re-index/re-catalogue changed pages).

What differentiates you from your competitors?

We expect the company Unique Selling Proposition (USP) and try it here to develop or market the site to listen on that basis. We are often surprised when people say that they are the best * * something, but can not return with customer references or data. We also have a lot of potential customers who have no unique selling point.

We often hear about the service “best customer” and “lowest prices together. From our perspective, if you have a highly talented who wish to hire customer service, you can pay you well. This will impact on your overheads and increase your price. In addition, we found that the lowest fares are often the best quality.

Online companies that these issues will now be answered very well on the web because they are motivating people to come and back to their sites. They show that they are willing to listen to their visitors and modify their pages to help visitors get what they want.

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