The most widely used of all logo types, text-based design focuses on text and style, but other elements are also considered. A text-based design can best for businesses, to whose name is successful, what they do (TCS Couriers, Home Freight) devoid of most graphics to be suitable to convey the message that is a literal interpretation of the words is often necessary. (For example, we all know very well that Wal-Mart is a huge market because its logo design actually explains everything.)

A text-based design is often the text that the exclusive typographic behavior (such as Microsoft, Yahoo). Most often, however, the Company mutually with easy graphic elements included to provide a clean, simple individuality. The representation of speech in essence, turns out to be representative of the society.

Do you prefer a text-based design for:
• means of communication are inadequate and should be a focus on brand awareness.
• Your name must be distinguished logically, but not (yet) a household name.
• You want to correlate products or subsidiaries with the parent more clearly and directly a driver’s icon.

Letter-mark Based Logo Design
Similar to a text version of the design, the design of a letter of marque of a brand is based entirely typographic, usually initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The presentation of the letter is basically a symbol of the company.

Select a letter of marque design is based on the following cases:

• Your initials interpret graphically better than your real name.
• You have to lead subsidiaries to the parent company and not just the name.
• You can afford to teach the public what it means to the letter of the brand.

Brand-mark Based Symbol
A single digit, but strong graphic, often abstract, that a facet of a company or service and symbolize a harmonious society relationship. (From Nike or Apple computer fit.)

Do you prefer a registered trademark of the draft on the following cases:
• You need a logo for a product.
• Your name is too long, too often, not to read about the world, or has no properties.
• You need to link auxiliary to the parent company and can not simply change the name.
• You can afford to teach the public what the symbol means.

Logo-based icons
Icon-based logos are also referred to as combination marks. A logo-based icons generally combines a brand-mark Based symbol with a word of core brands. The combination can be loose or fixed. With a combination of mass, can not be used together or separately. An icon-based design a good logo company can effectively communicate what the company and reflect the personality of the company is doing.

Choose a design based on symbols, if:
• They are start-ups or small businesses with limited resources.
• Your name is quite distinctive, but not (yet) a household name.
• You need a logo for a product, but want more than just a symbol.

Since Icon-based logos to communicate better than other types of logo design, less marketing, the logo, to be effective. Therefore, icon-based logo design the most cost effective type of logo design available and are ideal for entrepreneurs or small businesses with limited marketing budget.

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